Know your audience

The better you know your audience, the more effectively you can communicate with them in ways that are best suited to their needs and preferences.

Who is your audience?

The information you include, your language and your style needs to be tailored for different audiences. An article you write for farmers needs to be different to one you write for researchers to read, even if the topic is the same. 

Which of these audiences do you want to influence?

  • Farmers
  • Students
  • Researchers
  • Policy-makers
  • Technical advisors
  • Funders
  • Public

Different audiences have different priorities and questions. Below are some examples of how these vary.  Compose your responses based on the questions asked by these audience types. 

Find out more


Find out more


Find out more


Find out more


Try this

With your chosen topic or research area in mind, compose your answers to the questions asked by your target audience. 

Think about this

You may use jargon phrases or terminology that may not be known to your audience. 

Below are a selection of examples showing how words or phrases change depending on user. 

For more information on tribal language visit the It’s like page in the written word section.

Find out more


Find out more


Find out more


  1. Leaf Impacts Report [.pdf, 763.6 KB]

    Download now