Posters are a great way to share your results at conferences, trade shows or technical events. They provide a short overview of a topic or research area, presenting the main results and outcomes.
What do you want people to go away with? Ideas, facts or inspiration? Give aways are key points or outcomes you want the audience to take away – these could be physical handouts, ideas from a presentation or key action points.
You may be asked some tricky questions that ordinarily you might wish to avoid, however, to retain the trust and confidence of your audience, you need to be prepared to answer these questions. Prepare yourself so that you can provide concise, confident and carefully considered answers should this occur.
It can sometimes be tricky to use language that is understandable to all audiences, let's look at some great ways to explain some key technical terms.
The better you know your audience, the more effectively you can communicate with them in ways that are best suited to their needs and preferences.