The better you know your audience, the more effectively you can communicate with them in ways that are best suited to their needs and preferences.
Before you write any article, paper or blog, know the audience you want to reach and the key messages you want them to take away.
It can sometimes be tricky to use language that is understandable to all audiences, let's look at some great ways to explain some key technical terms.
When writing online and writing for print there are some key things to consider
Posters are a great way to share your results at conferences, trade shows or technical events. They provide a short overview of a topic or research area, presenting the main results and outcomes.
Share or promote a brand and key messages to a range of audiences with roller banners. They can be used at conferences, trade shows, workshops/meetings and in the field next to trials.