Use it to share key results and updates, promote an event or farm visit and engage with other researchers, farmers, advisors and public.
Tags and hashtags are a powerful communications tool. Used strategically, they can add depth, context and colour. They are a great way to extend your reach, increase awareness and deepen your impact.
Make the most of the scene or subject that you are trying to capture by the way you take and share your photos.
Good communications don't just end once the messages have been shared. You need to analyse the effect they have had.
Being well-prepared to deal with online negativity will help you respond calmly and not let things escalate.