After the broadcast

Once your interview has hit the airwaves, you need to consider how to broaden its reach to ensure your words reach as many people as possible. You also want to know what you could do better next time.

Task

Ask a friend/colleague to watch/listen to the piece

Ask them:

  • What they thought?
  • What they remember?
  • What they are going to do differently?
  • Think about what you might do differently in future interviews based on this.

Extend your reach

Your interview will probably be available online. Think how you can signpost more of your target audiences to listen or watch:

  • Add a link on your company website
  • Write a short blog on the topic and link to the interview
  • Tweet about it from your own/company account with link to listen or watch
  • Use clips in your presentations and talks