The agricultural systems that have been built up over the past few decades have contributed greatly to alleviate hunger and raise living standards; they have served the purpose, but only up to a point. Our current food system is largely driven by economic demand and production possibilities, not nutritional goals. Thus, to be successful in the future, we require agriculture systems that focus as much attention on changing economic demand as production possibilities, alongside nutritional goals and opportunities.
This study has looked at the complex food web that is spun around farmers, retailers, marketers, nutritionists, researchers and consumers leading to the burgeoning incidence of dietary related diseases – Non-Communicable Diseases (NCD) and obesity. In particular, it aims to look at our relationship with food, the production, the technology, the social science, our culture, traditions, taste and the opportunities.
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