LEAF’s new online communications toolkit has been launched. Written and developed by leading agricultural communications experts, it is packed full of easy-to-use guidance and resources, providing step by step support for farmers and researchers, helping them think about communications at every stage and providing guidance on best practice.Access the LEAF Speak Out Toolkit
The LEAF Speak Out Toolkit offers a range of interactive tools, templates and support materials to help develop communications skills, craft messages, map audiences and address their individual needs.
‘With filming for a Channel 4 broadcast looming I visited the Speak Out website for help. The site was concise and easy to navigate around. It holds all the information I needed on how to approach and handle such a task. After visiting the relevant sections and accessing the wealth of information on the site I felt much more equipped and confident to deal with a presenter and production crew. I found information on how to prepare, how to present and how to get the message I wanted across, which was invaluable on the day. All the techniques, skills and tips I gathered from the Speak Out site made the whole experience much more enjoyable!’
Fay Johnson, Rectory Farm, Leicestershire
‘The website has a great toolkit area that provides a useful resource for top tips and reference materials for all of the areas covered in the training – it’s impossible to remember everything! I circulated the web link to the whole of BBRO so the value of the information was shared wider than just those that attended the training.’
Vicky Foster, Head, BBRO
‘We receive hundreds of visitors to the farms every year. So I am well used to speaking to groups large and small. Nevertheless, you are never to old to learn, especially when encouraged to “see ourselves as others see – and hear – us”. I therefore found the two Speak Out Training Days I attended invaluable. They not only helped improve how we present our work to the many different audiences we engage with at the Innovation Centre. But I also found the hints and tips of great use when it came to filming a story for BBC Countryfile and contributing to a number of Radio 4 Farming Today pieces in recent years.’
Davy McCracken, SRUC Kirkton & Auchtertye Farms and LEAF Innovation Centre, Crianlarich
‘What we learned from Speak Out was the importance of pauses, helping you to talk with people, instead of at them! We take lots of pauses and allow people the space to ask the questions they want to ask, rather than answering questions nobody asked. Our experience is that the public are not usually bothered about seeing fancy power-washed tractors and drills, they-re more interested in how good a lamb’s life is or what the tags in their ears are for. Speak Out helped us with engaging the public on the importance of British meat and knowing how to share the right kind of information with the public. Now we like to share three messages, three times, in three different ways, using stories and anecdotes that keep people interested in the truth about farming that we’re trying to get across.’
John Renner, livestock farmer at North Bellshill Farm in Northumberland (LEAF Demonstration Farm)
We would love to hear your feedback on using the LEAF Speak Out Toolkit. Click here to email us with your feedback!